@article {1968996,
	title = {Are you with or against us? The cognitive and emotional consequences of sponsoring a rival},
	journal = {Journal of Business Research},
	volume = {124},
	year = {2021},
	month = {2021},
	pages = {698-707},
	keywords = {Marketing, OSU-Cascades},
	author = {Bee,Colleen and King,Jesse and Stornelli,Jason}
}
@article {1972276,
	title = {Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics},
	journal = {Entrepreneurship Research Journal},
	year = {2015},
	month = {2015},
	keywords = {Marketing, OSU-Cascades},
	author = {King,Jesse}
}
@article {1972281,
	title = {The Affect Heuristic in Early Judgments of Product Innovations},
	journal = {Journal of Consumer Behaviour},
	volume = {16},
	year = {2014},
	month = {2014},
	pages = {411-428},
	keywords = {Marketing, OSU-Cascades},
	author = {King,Jesse and Slovic,P}
}
@article {1979981,
	title = {Helpful \& Safe vs Useless \& Dangerous},
	year = {2013},
	month = {2013},
	address = {OSU-Cascades},
	keywords = {Marketing, OSU-Cascades},
	author = {King,Jesse}
}
@article {1979986,
	title = {Untitled},
	year = {2009},
	month = {2009},
	address = {Portland, OR},
	keywords = {Marketing, OSU-Cascades},
	author = {King,Jesse}
}
@article {1979991,
	title = {Untitled},
	year = {2008},
	month = {2008},
	address = {San Diego, CA},
	keywords = {Marketing, OSU-Cascades},
	author = {King,Jesse}
}
