01690nas a2200169   4500008004100000245008500041210006900126260003800195490000600233520106300239653001401302100002301316700001601339700002501355700002101380856011901401       2018                        eng d00aPreparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense0 aPreparing for the Attack Mitigating Risk through Routines in Arm  aUniversity of Chicago Pressc20180 v33 aPrior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Brandon1 aMcAlexander, Jim  uhttps://stage.business.oregonstate.edu/biblio/preparing-attack-mitigating-risk-through-routines-armed-self-defense