01718nas a2200181   4500008004100000245013800041210006900179260001900248300001200267490000700279520102800286653001701314653001901331100001701350700001801367700001601385856013501401       2013                        eng d00aThe Effect of Behavioral Tracking Practices on Consumers' Shopping Evaluations and Repurchase Intention toward Trust Online Retailers0 aEffect of Behavioral Tracking Practices on Consumers Shopping Ev  aElsevierc2013  a901-9090 v293 aThe study applies the Stimulus-Organism-Response (SOR) model and Social Contract Theory to investigate the effect of behavioral practices scenarios (stimulus) on consumers' evaluations of their online shopping experiences (internal organism) and repurchase intention toward online retailers (external response). The findings suggest there is a disconnect between online shoppers and their trusted online retailers regarding the information collected from online shoppers since, currently, sharing of information collected from customers within affiliates or even with third-party companies<br>such as networking advertising associations for secondary uses (e.g. targeted advertising) is a fairly common practice in the marketing field. Left unresolved, this disconnect may undermine consumers' repurchase intention toward the retailers and potentially injure the social contract between retailers and their customers. These findings are significant for the online retailing industry, consumers and public policy makers.<br>10aBusiness Law10aDesign Program1 aJai, Tun-Min1 aBurns, Leslie1 aKing, Nancy  uhttps://stage.business.oregonstate.edu/biblio/effect-behavioral-tracking-practices-consumers-shopping-evaluations-and-repurchase-0