Academic Journal

Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.

11 pages 2010 Journal of Advertising Research Johnny Chen Eda Gurel-Atay Guang-Xin Xie Lynn Kahle

Journal Details

Journal of Advertising Research, 2010 Vol. 50 Issue 1 Pages 57-67

Keywords

Marketing

Journal Article, Academic Journal