Academic Journal

The Dynamics of Pre- and Post-Purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models

32 pages 2015 Decision Sciences Insu Park Jeewon Cho H.R. Rao

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Journal Details

Decision Sciences, 2015 Vol. 46 Issue 6 Pages 1109-1140

Keywords

Management

Journal Article, Academic Journal