Academic Journal

Is Innovation Shaped by Masculine Norms? A Longitudinal Case Study of a Consumer Product

Association for Computing Machinery – Designing Interactive Systems (ACM DIS) Conference Caseysimone Ballestas Samantha Kang Aimee Huff Andy Dong Kosa Goucher-Lambert

Journal Details

Association for Computing Machinery – Designing Interactive Systems (ACM DIS) Conference

Keywords

Marketing

Journal Article, Academic Journal

Is Innovation Shaped by Masculine Norms? A Longitudinal Case Study of a Consumer Product

Journal Details

Keywords

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