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It's All Good: Corporate Social Responsibility Promotes Positive Responses To Service Failures Among Value-Aligned Customers

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It's All Good: Corporate Social Responsibility Promotes Positive Responses to Service Failures among Value-Aligned Customers

Journal of Public Policy and Marketing Jeff Joireman Dustin Smith Richie Liu Jonathan Arthurs

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Journal of Public Policy and Marketing Vol. 34 Issue 1

Keywords
Journal Article, Academic Journal