Faculty ResearchSearch Publications Subhead goes here lipsum dolor set amet, nulla aliquiam proin. Search Publications Sort by Title A-ZTitle Z-A Filter & Sort Results: 125 Search [clear] Publication Type Publication Type Academic Journal Conference Book Other Paper Exhibition Media Review Discipline Discipline Accounting BIS Business Analytics Business Law DSGN - Apparel Design DSGN - DIM DSGN - Interior Design DSGN - Merchandising Management Engagement Finance Hospitality Mgt Management Marketing Strategy & Entrepreneurship Supply Chain Author Author Dennis Adams Afshin Aghayan Amir Aghdaei Student Ambassador Chelsea Anderson Vipin Arora Jonathan Arthurs William Aurich Pablo Baldivieso David Baldridge Jeffrey Barden Jeffrey Barden Blair Barnes Michelle Barnhart John Becker-Blease Colleen Bee Dave Berger Elsa Bergstrom Terrence Blackburne Amy Bourne Carl Britsch Nicole Brown Angelika Buchanan Ashlee Burke Krista Burke Roger Busse Andrew Cadotte Amber Carpenter Bret Carpenter Tim Carroll Xiaohui Chang Jiyao Chen Johnny Chen Sam Yul Cho Jeewon Cho Sam Yul Cho Brigitte Cluver Jim Coakley Ken Crangle Veronica Crespo Rincon Borbala Csillag Rohan D'Lima Bolanle Dahunsi Junfang Deng Marianne Lee Dickson John Doe Jane Doe Erica Dorn Sidney Elliott Julie Elston Shaokun Fan William Forster Violetta Gerasymenko Violetta Gerasymenko Brian Gibbons Franziska Gibbons Bright Godigbe Cathleen Gouveia Kimberly Gratz Matthew Hall Jay Hardy III John Hasbrook Steven Havens Shan He Stephen Hodges Manuela Hoehn-Weiss Brandon Holbrook Satoris Howes Ping-Hung Hsieh Aimee Huff David Jacobs Katie Jager Ashok Kaliyamurthy Jonathan Kalodimos Mina Karami Timothy Kaskela Claire Kaufmann Sarina Kemmerich Yusoon Kim Valentina Lamb Todd Laurence Keith Leavitt Jonathan Leong Aaron Lewis Robert Longo Sarah Maisel Keven Malkewitz Carla Mandell Caiden Marcus Ted Marr Byron Marshall Larry Martin Prem Mathew Brandon McAlexander Dale McCauley Lacey McNeely James Meersman Garth Meihoff John Mentler Kamarin Merritt Gary Micheau Steven Miller Todd Montgomery John Morris Naomi Morrison Jennifer Mower Karthik Murali Chad Murphy Lee Myers Person Name Person Name Person Name Person Name Person Name Person Name Person Name Person Name Person Name Person Name Person Name Eric Nelson Sandy Neubaum Amy Neuman Kara Obermire Andy Olstad Randall Palmer Ted Paterson Maeve Perle Heather Pesch Candace Petersen Colleen Pokorny Jay Price VT Raja Jessica Ramirez Wallace Rande Marilyn Read Laura Rees Ryann Reynolds Dina Ribbink Ziad Rizk Nicholas Roberts Elizabeth Rock Chris Ruderman Norm Rush Shanna Ruyles Kayleen Salchenberg Pauline Schilpzand Inara Scott Nichol Seeley Mattias Segerholt Forough Shadbad Anne Sharman Randal Smith Evan Smouse Logan Steele Jonathan Stoll Jason Stornelli Jason Stornelli Stephen Summers Michele Swift Yaoyu Tan James Taplin Amanda Terhes Kristin Toney Jessica Traurig Omar Trinidad Sanjai Tripathi Leela Varadharajan Adam Vester Kimberly Vierra Jennifer Villalobos Sisavath Virasak William Warne Terry Watkins Robert Welsh Derek Westfall Christopher Wheeler James Whitbeck Ashley Wilson Danying Wu Zhaohui Wu Qi Xie Jimmy Yang Steven Zamsky Qi Zhang Shichao Zhao Bin Zhu Dan Ziriax Year Published Year Published 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Per page 61224 Sort by Showing results for: "" Results: Active Filters Marketing Clear All Filters Conference Marketing “The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada” Details Conference Marketing “The Sheepdog, the Eagle, and the Dark Knight: Advertising Appeals and the Symbolism of the Assault-style Rifle” Details Conference Marketing “The Sheepdog, the Eagle and the Wolf: Advertising Appeals and the Symbolism of the Modern Sporting Rifle” Details Academic Journal Marketing “The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity” Details Academic Journal Marketing “Toward a processual theory of transformation” Details Book Marketing “Undertaking Successful Brand Design in Sport” Details Academic Journal Marketing “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems” Details Book Marketing “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category” Details Conference Marketing “Valorizing a Contested Object: Advertising Appeals and the Symbolism of the AR-15” Details Conference Marketing “What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble” Details Academic Journal Marketing “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment” Details Academic Journal Marketing “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble” Details
Conference Marketing “The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada” Details
Conference Marketing “The Sheepdog, the Eagle, and the Dark Knight: Advertising Appeals and the Symbolism of the Assault-style Rifle” Details
Conference Marketing “The Sheepdog, the Eagle and the Wolf: Advertising Appeals and the Symbolism of the Modern Sporting Rifle” Details
Academic Journal Marketing “The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity” Details
Academic Journal Marketing “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems” Details
Book Marketing “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category” Details
Conference Marketing “Valorizing a Contested Object: Advertising Appeals and the Symbolism of the AR-15” Details
Conference Marketing “What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble” Details
Academic Journal Marketing “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment” Details
Academic Journal Marketing “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble” Details