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Continuing Education
Group-Paced
Paid

Digital Marketing Strategies

Craft marketing strategy by learning how to research a brand’s current impact and explore opportunities to tell a brand's story through the web, social media, search engines, and email.

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Next available course: Winter 2026

Classes Start 01/12/2026

Registration Open Until 01/16/2026

Course Overview

As consumers increasingly turn to the digital marketplace of the internet, organizations recognize that they can better reach and connect with their customers, clients or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation and better customer satisfaction levels. That can translate into the sale of more products and services. 


Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions and why measurement matters for brands.


Course Format

Instructor-led week-to-week cadence, with assignments, discussion boards, and learning assessments (quizzes) opening on Monday and to be completed by the end of the week. This gives students flexibility to review materials at their leisure. Additionally, recorded lectures and video recordings are available to enhance learning objectives.

This course is part of the Digital Marketing program.

Price

$625

Course Details

Units 2.4 CEUs / 24 PDUs

Location Online Courses

Course Type Group-Paced

Next Available Course

Term Winter 2026

Classes Start 01/12/2026

Registration Open Until 01/16/2026

Register Now

What You’ll Learn

After successful completion of this course, you will be able to:

  • Explain the importance of creating a digital marketing strategy in meeting organizational marketing.
  • Discuss the differences between an integrated and non-integrated digital marketing strategy.
  • Describe the five stages of a digital marketing strategy.
  • Describe the customer journey and how it applies to digital marketing.
  • Explain the use of SMART goals in the planning stage.
  • Describe the use of the Plan, Do, Check, Act model in digital marketing.
  • Describe the key ethical and legal issues in digital marketing.