People and Faculty
Aimee Huff
Marketing

Aimee Huff

People and Faculty
Aimee Huff
Overview
Overview
Publications

Publications

Academic Journal
Marketing

“Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers”

This study examines academic isolation – an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one’s engagement with the field – as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career researchers’ isolation in their institutions, we theorize early career researchers’ isolation in their academic fields and reveal how they attempt to mitigate isolation to improve their career prospects. Using a collaborative autoethnographic approach, we generate and analyze a dataset focused on the experiences of ten early career researchers in a globalizing business academic field known as Consumer Culture Theory. We identify bricolage practices, polycentric governance practices, and integration mechanisms that work to enhance early career researchers’ perceptions of agency and consequently mitigate their academic isolation. Our findings extend discussions on isolation and its role in new academic careers. Early career researchers, in particular, can benefit from a deeper understanding of practices that can enable them to mitigate isolation and reclaim agency as they engage with global academic fields.
Details

261-285 pages 2019 Academy of Management Myriam Brouard Meriam Belkir Katja Brunk Marlon Dalmoro Maria Christina Ferriera Bernardo Figueirdo Aimee Huff Daiane Scaraboto Olivier Sibai Andrew Smith View on: Google Scholar

Academic Journal
Marketing

“Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”

Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.
Details

2018 Journal of the Association for Consumer Research Michelle Barnhart Aimee Huff Brandon McAlexander Jim McAlexander View on: Google Scholar