Associate Professor
Strategy & Entrepreneurship

Violetta Gerasymenko

Overview
Overview
Background
Publications

Overview

Biography

Dr. Violetta Gerasymenko is an Associate Professor and Program Director of Entrepreneurship and Strategy at the College of Business at Oregon State University. An Innovation Advocate, she currently serves on the Leadership Committee of the Design for Social Impact program at OSU, a multi-disciplinary collaborative program between the Honors College, College of Engineering, College of Liberal Arts, and the College of Business. After completing her Ph.D. from HEC Paris, Dr. Gerasymenko held an Assistant Professor position at Nova SBE in Portugal and visiting scholar positions at MIT Sloan, New York University, and the National University of Singapore. Her research explores the multifaceted roles played by entrepreneurial ecosystem stakeholders such as business accelerators, crowdfunding platforms, and venture capitalists in affecting entrepreneurs. By relying on cognitive and learning theories, she seeks to uncover how and when these actors contribute to the success of entrepreneurial ventures across different sectors, from biotech to creative industries. Among her recent research interests, she explores the intersection of new technologies, such as generative artificial intelligence (AI), and student learning outcomes, particularly in fostering creative thinking, social impact, and entrepreneurial orientation. Dr. Gerasymenko’s research has been published in top journals, including the Journal of Management, Journal of Management Studies, Strategic Entrepreneurship Journal, Journal of Business Venturing, Entrepreneurship Theory and Practice, and other international peer-reviewed journals and book chapters in English and French. She serves on the Editorial Review Boards of the Journal of Business Venturing and Entrepreneurship Theory and Practice. She teaches entrepreneurship, creativity, and innovation-related courses at OSU to undergraduate and graduate students in person and via Ecampus. Before joining academia, Dr. Gerasymenko was involved in several startup businesses and worked in one of the major venture capital firms in Paris, France. She is regularly invited to be part of startup competition juries and is a passionate coach of entrepreneurial ventures.

Career Interests

Dr. Violetta Gerasymenko is an Associate Professor and Program Director of Entrepreneurship and Strategy at the College of Business at Oregon State University. An Innovation Advocate, she currently serves on the Leadership Committee of the Design for Social Impact program at OSU, a multi-disciplinary collaborative program between the Honors College, College of Engineering, College of Liberal Arts, and the College of Business. After completing her Ph.D. from HEC Paris, Dr. Gerasymenko held an Assistant Professor position at Nova SBE in Portugal and visiting scholar positions at MIT Sloan, New York University, and the National University of Singapore. Her research explores the multifaceted roles played by entrepreneurial ecosystem stakeholders such as business accelerators, crowdfunding platforms, and venture capitalists in affecting entrepreneurs. By relying on cognitive and learning theories, she seeks to uncover how and when these actors contribute to the success of entrepreneurial ventures across different sectors, from biotech to creative industries. Among her recent research interests, she explores the intersection of new technologies, such as generative artificial intelligence (AI), and student learning outcomes, particularly in fostering creative thinking, social impact, and entrepreneurial orientation. Dr. Gerasymenko’s research has been published in top journals, including the Journal of Management, Journal of Management Studies, Strategic Entrepreneurship Journal, Journal of Business Venturing, Entrepreneurship Theory and Practice, and other international peer-reviewed journals and book chapters in English and French. She serves on the Editorial Review Boards of the Journal of Business Venturing and Entrepreneurship Theory and Practice. She teaches entrepreneurship, creativity, and innovation-related courses at OSU to undergraduate and graduate students in person and via Ecampus. Before joining academia, Dr. Gerasymenko was involved in several startup businesses and worked in one of the major venture capital firms in Paris, France. She is regularly invited to be part of startup competition juries and is a passionate coach of entrepreneurial ventures.

Background

Education

Ph.D. Strategy and Entrepreneurship, HEC Paris School of Management, France

M.S. Industrial Economics, University of Paris 1 Sorbonne-Pantheon, France

M.S. Finance and Banking (with honors), Dniepropetrovsk State University, Ukraine

M.S. International Business, KEDGE Business School (former EUROMED), France

B.S. Finance and Banking (with honors), Dniepropetrovsk State University, Ukraine

Experience

Current appointment:

Associate Professor (with tenure) of Entrepreneurship and Strategy, Oregon State University, Corvallis, OR.

Past appointments: 

Assistant Professor of Entrepreneurship and Strategy. (September 2014 – August 2020). Oregon State University, Corvallis, OR.

Assistant Professor of Entrepreneurship and Strategy, Nova School of Business and Economics, Lisbon, Portugal.

Visiting Scholar (TIES Department), MIT Sloan, Cambridge, MA.

Visiting Assistant Professor (TIES Department), MIT Sloan, Cambridge, MA.

Visiting Scholar (Department of Entrepreneurship and Management), Stern School of Business, New York University, New York City, NY.

Visiting Research Fellow (Department of Policy and Strategy), National University of Singapore, Singapore.

International Foreign Fellow (TIES Department), MIT Sloan, Cambridge, MA.

Other invited lecturer appointments: Business Schools (ESC) of Rouen, Reims, Dijon (France), CNAM (France), HEC Paris (France), Skoltech (Moscow, Russia), Sun Yat-Sen University (China), Supelec (France).

Professional Affiliations

Academy of Management

Strategic Management Society

Babson Entrepreneurship Research Conference

Service

Editorial Review Board Member (2017 – Present), Entrepreneurship Theory and Practice.
Editorial Review Board Member (2017 – Present), Journal of Business Venturing.

Board of Reviewers (2022 – Present), Babson College Entrepreneurship Research Conference (BCERC)

Ad-hoc reviewer: AMJ, JMS, JSBM, SBE, AP.

Conference reviewer: AOM, SMS, BCERC. 

Honors & Awards

Entrepreneurship and Innovation Teaching and Service Award, College of Business, OSU, Teaching. (2018).

Prominent Scholar Award, College of Business, 2018, College of Business, OSU, Scholarship/Research. (2018).

Excellent Paper Award, International Conference on Innovation, Management and Service, Scholarship/Research. (Singapore, 2011).

Best publication in the field of Innovation and Entrepreneurship, Ministry of Economic Development, Innovation and Export Trade, Scholarship/Research. (France, 2008).

 

Additional Information

Current College of Business and OSU responsibilities:

Program Director of Strategy and Entrepreneurship, College of Business, OSU.

Leadership Committee Member, Design for Social Impact, Honors College, OSU.

Course Coordinator, BA260 Introduction to Entrepreneurship, College of Business, OSU.

Former College of Business and OSU responsibilities: 

Innovation Advocate, OSU.

Senator, Faculty Senate, OSU. 

Committee Member, Scholarship Committee, COB, OSU.

Chair, Peer Review of Teaching Committee, COB, OSU.

Interim Director of InnovationX Advisory Board, InnovationX, COB, OSU.

Faculty in Residence, Austin Entrepreneurship Program, COB, OSU.

Judge Committee Member, Family Business Award Competition, COB, OSU. 

Innovation Enterprise, Task Force Member, COB, OSU. 

Advisory Board Member, OSU Advantage Accelerator, OSU. 

Strategy and Entrepreneurship Recruitment Committee, COB, OSU. 

Publications

Other
Strategy & Entrepreneurship

“Bacon-Gerasymenko, V. (2024). Investment Horizons in Venture Capital. In: Cumming, D., Hammer, B. (eds) The Palgrave Encyclopedia of Private Equity. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-38738-9_188-1”

Venture capital (VC) funds are long-term investment vehicles with an investment lifetime of 10 years fixed ex ante. We can look at and understand investment horizons in several ways: (1) from a deterministic perspective, the VC fund investment horizon is often defined as the time until the fund’s liquidation after the end of 10 years. (2) From an agentic perspective, within a fund lifetime, VCs may decide upon an investment horizon that is the ex ante expectation of VC general partners (GPs) about the duration of time over which potential investments will generate returns. Because experienced VCs manage several funds concurrently, the time until the liquidation of these funds can also serve as a proxy for investor horizon. Because VCs realize returns upon exit via an initial public offering (IPO), a trade sale, or a liquidation, scholars and practitioners also refer to investment horizon as time-to-exit.
Details
Academic Journal
Strategy & Entrepreneurship

“Entrepreneurial orientation as a mediator of ADHD–Performance relationship: A staged quasi-replication study”

The entrepreneurship literature has suggested the criticality of replicating findings along with the potential for nuance when examining relationships within emerging market contexts. In this study, we seek to reproduce the findings of Yu et al. (2021) concerning entrepreneurial orientation (EO), attention-deficit/hyperactivity disorder (ADHD), and firm performance using a sample of Russian SMEs. We conduct a quasi-replication study, systematically changing the data, measures, and construct within our empirical models. The results of our study are partly in line with the original study's findings: we did not find a significant relationship between hyperactivity/impulsivity symptoms and EO. However, when we considered different sub-dimensions of EO (innovativeness, proactiveness, and risk-taking), managers with hyperactivity/impulsivity ADHD symptoms exhibited greater innovativeness, proactiveness, and risk-taking, while managers with inattention ADHD symptoms exhibited opposite effects. We discuss the extent to which the effects of ADHD on firm performance in developed economies, as mediated by EO, are generalizable within an emerging economy.
Details
Academic Journal
Strategy & Entrepreneurship

“When do organizations learn from successful experience? The Case of Venture Capital Firms”

Ability to accurately predict the outcomes of investments in new projects is recognized as an important antecedent of organizational success. Yet, despite the extensive research on resource-allocation decisions and forecasting, we know little about how accumulated experience shapes the accuracy of forecasts. In this study, we investigate the influence of success and failure experiences on the accuracy of venture capital predictions of the outcomes of their portfolio companies. We also explore the moderating influence of an important organizational factor, the size of a decision-making team. Our theory and findings highlight that success and failure experiences have significant and varying impact on the accuracy of organizational predictions. By examining these novel relationships, we extend theorizing about forecasting and learning, and bring novel insights to the field of entrepreneurship and venture capital.
Details
Academic Journal
Strategy & Entrepreneurship

“The Dynamics of Advice-Giving by Venture Capital Firms: Antecedents of Managerial Cognitive Effort”

This study investigates what leads managers to allocate constrained
the cognitive effort towards new versus familiar aspects of a business. We
explore this question in the context of venture capitalists’ (VCs) advice-giving
to their portfolio companies on business topics on which they have
advised other ventures in the past, versus on topics new to the VC that
may be outside their areas of expertise. We use both demand-side
(venture-driven) and supply-side (VC-driven) perspectives to build a novel
theory about the antecedents of cognitive effort underlying advice-giving.
By empirically testing our theory using a novel dataset, we find that both
perspectives explain important aspects of advice-giving dynamics for VCs.
This supports the idea that VCs, facing dynamic environments and capacity
constraints, definitely respond to stimuli from ventures, but also that VCs
change their behavior as they accumulate experience in ways that reflect
expanding confidence in their ability to add value and concerns about overextension
of their efforts, depending on the valence of VC experience. Our
findings provide novel insights to the antecedents of cognitive effort and to
research on the VC-venture relationship by exploring the dynamics of how
these advice-giving relationships evolve over time as VCs gain experience.
Details
Academic Journal
Strategy & Entrepreneurship

“Changing the Business Model: Effects of Venture Capital Firms and Outside CEOs on Portfolio Company Performance”

This study extends extant research on business model change by examining the impact of venture capital firms (VCFs) on the performance of young ventures that have substantially changed their business model. The analysis, using a unique dataset of 163 venture capital-backed portfolio companies (PFCs), reveals a positive relationship between the scope of VCF involvement and PFC performance. Furthermore, the VCFs’ experience with business model change and the recruitment of an outside CEO to the PFC both increase the positive impact of VCF involvement. These findings have implications for theory and practice.
Details