Marketing in Nonprofits
Explore key aspects of founding and/or managing a nonprofit organization ensuring the nonprofit has clear goals and fills a real need in the community.
Next available course: Summer 2025
Classes Start 09/08/2025
Registration Open Until 09/12/2025
Course Overview
Although focusing on the service you provide is vital to running a successful nonprofit, it is also important to tell that story to your community, potential donors and those you serve. Effective marketing materials craft a narrative about your nonprofit and accurately present the important work of your organization. This course will help you reach your audience and effectively engage them with your organization.
In this course, you will analyze various methods and avenues for nonprofit marketing, including paid advertising, social media sharing, web content and more. You will also create a comprehensive marketing plan that incorporates these multiple methods for the nonprofit of your choice.
As part of the final project in this course, you will have an opportunity to apply your newfound knowledge and create priority marketing elements for an existing or imagined nonprofit.
Course Format
Instructor-led week-to-week cadence, with assignments, discussion boards, and learning assessments (quizzes) opening on Monday and to be completed by the end of the week. This gives students flexibility to review materials at their leisure. Additionally, recorded lectures and video recordings are available to enhance learning objectives.
Price
$400Course Details
Units 2 CEUs / 20 PDUs
Location Online Courses
Course Type Group-Paced
Next Available Course
Term Summer 2025
Classes Start 09/08/2025
Registration Open Until 09/12/2025
Register NowWhat You’ll Learn
After successful completion of this course, you will be able to:
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Define and differentiate between the various mediums for nonprofit marketing.
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Identify the advantages and disadvantages of various nonprofit marketing mediums.
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Create and/or implement nonprofit marketing elements.
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Create a comprehensive marketing plan that is tailored to the nonprofit of your choice.