Marketing
Marketing includes all of the decisions and activities involved in creating, communicating and delivering products and services that customers value.
Overview
Marketing includes all of the decisions and activities involved in creating, communicating and delivering products and services that customers value. It plays a critical role in strategic decision-making in every industry. The marketing track of the Oregon State MBA program allows you to choose from a wide variety of possible areas of focus, including digital marketing – which, according to McKinley Marketing Partners, has been identified by experts as the marketing industry’s most in-demand skill.
You’ll learn to develop and implement marketing strategy by incorporating customer insights and innovative problem-solving. You’ll conduct market research with OSU’s Center for Marketing and Consumer Insights (CMCI) or through internships and projects with leading marketing and market research firms, and prepare for directing marketing decisions in for-profit or non-profit industries.
What You’ll Learn
With your marketing MBA, you’ll learn to address comprehensive business challenges using marketing principles.
Develop marketing strategies that apply the psychological, sociological and economic principles that underlie consumer behavior.
Design and communicate a marketing strategy that is aligned with an organization’s strategic goals.
Program Stats
Job placement rate for graduates of the OSU MBA graduate program
ranked Oregon business program
Industry insiders on our advising council
Learning Outcomes
Apply marketing principles to address comprehensive management challenges
Apply psychological, sociological, and economic principles underlying consumer behavior to the development of marketing strategy
Design and communicate a marketing strategy that is aligned with an organization’s strategic goals
View full list of MBA Learning Outcomes
Ways to Attend
Attend in-person in Corvallis and attend your classes in Austin Hall, one of the crown jewels of the OSU campus.
Study through Ecampus online an make your degree as convient as you need it to be.
A mix of in-person classes in Portland and online classes you can take anywhere.
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Oregon State Investment Group
The Oregon State Investment Group is a student-led asset management organization that provides portfolio management on behalf of the Oregon State University Foundation. MBA students and undergraduate students work together to provide high-caliber sector analysis and portfolio management.
Founded in 2007, OSIG members perform in-depth equity research, fundamental valuation techniques and portfolio management. OSIG assets under management, exceeding $4 million, are dispersed between three distinct portfolios: the Large-Cap Portfolio, the D.A. Davidson Competition Portfolio, and the Global Portfolio.
The OSU Foundation is a nonprofit organization that partners with Oregon State University to engage the OSU community, inspire investment and steward resources to enhance the university's excellence and impact.
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