Digital Marketing Analytics
Gain the technical tools to understand and predict market trends and consumer behavior.
Overview
An expanding demand for marketers with strong technical skills is why we’ve developed this specialized option for our business analytics program. This option brings your passion for marketing and data analytics together.
You'll gain sophisticated skills of analyzing data to solve marketing problems such as consumer analysis, customer segmentation and microtargeting. This option will help you develop analytical ability associated with customer relationship management (CRM) systems, the web, social media and marketing.
Digital marketing analytics is an option in the business analytics major offered in Corvallis or online through Ecampus.
Creative, driven and a design trailblazer? Turn your passion into a career with a degree in apparel design. Apparel design harnesses creativity and artistic skill with cutting-edge technology, process and design thinking. We're the No. 1 apparel design program in Oregon, and ranked 14th in the nation.
Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.
You'll learn through hands-on experience and case study to be able to bridge real-world problems with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.
You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll understand the financial and operational implications of data-driven solutions you've discovered.
Our design and innovation management degree focuses on the intersection of design and business, bringing together analytic and creative problem-solving skills. You'll focus on how design can be integrated into an organization from a management and strategic perspective and learn the value that design and innovation can bring to an organization.
Our interior design program explores how spaces look, feel and function. Using a human-centered approach, students learn how the design of the built environment impacts our productivity, health and emotions. We prepare critical thinkers who can work both independently and as effective members of design teams.
You’ll graduate with a solid business foundation in merchandising topics including global sourcing, consumer behavior, retail merchandise planning and others. And, you're learning with the best — our program is ranked No. 12 in the nation, and No. 1 on the west coast for fashion merchandising by fashion-schools.org.
Ways to Attend
We offer class in the modalities that work for you and your schedule.
Attend in-person in Corvallis and attend your classes in Austin Hall, one of the crown jewels of the OSU campus.
Study through Ecampus online an make your degree as convient as you need it to be.
Request More Information
Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.
OSU Center of Business Analytics
The Center of Business Analytics in the College of Business at Oregon State University serves as a platform connecting business organizations, professionals, students, and faculty to educate and to exchange ideas on gaining competitive advantages from data.
Working with its corporate sponsors, the Center of Business Analytics accomplishes its goals through corporate sponsored projects, community training, symposia, and sponsored faculty research, focusing on applying analytics technology such as data/text mining, data visualization/exploration, predictive modeling, and optimization to identify opportunities and to provide solutions.
We develop and deliver executive training events to facilitate the growth of expertise in using analytical methods to translate organizational data into business opportunities. The center also integrates the expertise and experience of faculty and students from different disciplines to create data-driven solutions to issues confronted by organizations.
