Innovation Management
Build expertise in managing corporate innovation, new product development, and commercializing processes with our double degree.

Overview
Success in the business world today requires innovation. Every company, large or small, has to innovate or risk becoming obsolete. You'll focus on developing the leadership skills necessary to recognize entrepreneurial opportunities in any size company, large or small.
You’ll build the expertise to lead corporate innovation, new product development, and commercialization, and learn to evaluate the potential of new ideas and inventions. Leadership and the ability to recognize and react to “the next big thing” are integral parts of every industry and every business, large and small.
Our innovation management double degree is for non-business majors, and we focus on teaching you to recognize entrepreneurial opportunities within business ventures. This degree program gets you ready to be a leader in the innovation economy, which is applicable across all industries.
You'll learn about technology and innovation management, commercialization, managing ethics and corporate social responsibility, and venture financing. Earning your double degree in business means you’ll graduate prepared for the world of change that every industry sector experiences.
Innovation management is a major program of study offered to non-business students in Corvallis wanting a double degree.
What You’ll Learn
Describe the roles and functions of industry sectors involved in the planning, creation, production, merchandising, distribution, and consumption of textiles, apparel, and footwear products.
Explain how social, environmental, political, cultural, and economic systems, as well as geography relate to the planning, creation, production, merchandising, distribution, and consumption of textile, apparel, and footwear products and resulting company performance.
Explain consumer behavior theory as it applies to the pre-acquisition through to consumption of textile, apparel, and footwear products.
Assess the suitability of and recommend viable materials, trims, construction, coloration, and finishes for specific end-uses.
Apply creative, analytical, and technical skills in a collaborative environment that includes calendar development, research, line planning and development, costing, product creation, evaluation/testing, and merchandising.
Apply consumer behavior theory and research throughout the product creation process to design and develop products that are in-line with users' needs.
degrees and areas of focus
of classes have fewer than 50 students
companies recruit our students each year
Before meeting with an advisor to declare, please read the requirement information below.
For any questions regarding College of Business programs, please contact COB Advising: 541-737-3716.
Requirements to earn an IMDD degree
In addition to meeting all of the IMDD courses listed in the major, there are additional credit and grade requirements. Students must also:
- Complete all required courses and credits with a C- or better (cannot S/U)
- Have a 2.5 College of Business (COB) GPA
- Complete over 50% of the credits from OSU.
- Complete a primary non-business major (IMDD is not a stand-alone major
- Have 24 credits unique to the IMDD major and a maximum of 12 credits that count towards primary major curriculum (additional electives are available)
- Complete 212 total credits for graduation
How to Declare:
- Review the course and credit requirements for the program
- Contact the COB undergraduate advising office to schedule an appointment to declare IMDD.
Accounting Opportunities
Study Abroad
Florence, Italy: Accademia Italiana
London, England: London College of Fashion
Seoul, South Korea: Hanyang University
Associated Clubs
American Association of Textile Chemists and Colorists
National Retail Federation
Entrepreneurship Club
Sports Product Development Club
Scholarships
Cecelia T. Shuttleworth
Columbia HEHC Scholarship
Gladys Whipple Goode Scholarship
N Marie Ledbetter Memorial Scholarship
See all scholarship opportunities >
Ways to Attend
We offer class in the modalities that work for you and your schedule.

Attend in-person in Corvallis and attend your classes in Austin Hall, one of the crown jewels of the OSU campus.
Request More Information
Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.
InnovationX is OSU’s Center of Excellence for Innovation and Entrepreneurship
Start-ups, inventions, seed funding, community activism, commercialization — all of this comes together in InnovationX, OSU’s Center of Excellence for Innovation and Entrepreneurship. It is a community. InnovationX is for learning the process that cultivates a great idea to ultimate success -- or your next great idea. We bring together the creative and curious from all majors on campus, and support each other.
Is it the patent process, is it a business pitch for seed capital or advanced stage funding? is it the resources to build a prototype? What will bring you to InnovationX?

Take Your Skills to the Next Level
Deepen your understanding and explore specialized areas within business analytics with these continued education courses.