Market Research & Consumer Analytics
Market researchers with the technical skills to interpret big data are in demand; Glassdoor reports an average salary for a consumer research analyst at $62,000 per year.
Overview
Market researchers with the technical skills to interpret big data are in demand; Glassdoor reports an average salary for a consumer research analyst at $62,000 per year.
Within our new business analytics major, you’ll learn to collect and analyze data about market conditions and help businesses to promote their services and products. For example, you’ll handle data on consumer demographics, needs, preferences and buying habits by using statistical techniques and software.
Market research and consumer analytics is an option in business analytics major offered in Corvallis or online through Ecampus.
Creative, driven and a design trailblazer? Turn your passion into a career with a degree in apparel design. Apparel design harnesses creativity and artistic skill with cutting-edge technology, process and design thinking. We're the No. 1 apparel design program in Oregon, and ranked 14th in the nation.
Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.
You'll learn through hands-on experience and case study to be able to bridge real-world problems with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.
You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll understand the financial and operational implications of data-driven solutions you've discovered.
Our design and innovation management degree focuses on the intersection of design and business, bringing together analytic and creative problem-solving skills. You'll focus on how design can be integrated into an organization from a management and strategic perspective and learn the value that design and innovation can bring to an organization.
Our interior design program explores how spaces look, feel and function. Using a human-centered approach, students learn how the design of the built environment impacts our productivity, health and emotions. We prepare critical thinkers who can work both independently and as effective members of design teams.
You’ll graduate with a solid business foundation in merchandising topics including global sourcing, consumer behavior, retail merchandise planning and others. And, you're learning with the best — our program is ranked No. 12 in the nation, and No. 1 on the west coast for fashion merchandising by fashion-schools.org.
Ways to Attend
We offer class in the modalities that work for you and your schedule.
Attend in-person in Corvallis and attend your classes in Austin Hall, one of the crown jewels of the OSU campus.
Study through Ecampus online an make your degree as convient as you need it to be.
Request More Information
Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.
Center for Marketing and Consumer Insights
Put yourself onto a highly respected, results-driven marketing research and consulting team, conducting research in the field, listening to focus groups on location, and analyzing data in the lab, and do it while you're a student.
The Center for Marketing and Consumer Insights put its student consultants right in the middle of the action — designing campaigns, project managing, and presenting creative concepts to clients.
For example six students helped test a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates. Three teams of students researched into a new brand identity for The Corvallis Club, one of the oldest membership-based social clubs in Oregon. And several students even got to contribute to OSU's brand refinement and update, one of a number of projects that the university has turned to the Center for Marketing and Consumer Insights for expert strategy.
