Sports Business
Sports are more than just a game. The global sports business industry is a rapidly evolving area of work.
Overview
Sports are more than just a game. The global sports business industry is a rapidly evolving area of work. And this booming field needs professionals who can manage growth opportunities and cultivate innovative, data-driven strategies to advance the industry.
You will gain the skills to develop marketing strategies in sport, critically evaluate strategic implications of sponsorship, interpret financial practices, and apply analytics to improve sports business decision-making.
The sports business option provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs, and prepares students for careers in sports-related organizations.
The sports business option is available to business and design majors pursuing business administration, business analytics, design and innovation management, apparel design, interior design or merchandising management.
Creative, driven and a design trailblazer? Turn your passion into a career with a degree in apparel design. Apparel design harnesses creativity and artistic skill with cutting-edge technology, process and design thinking. We're the No. 1 apparel design program in Oregon, and ranked 14th in the nation.
Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.
You'll learn through hands-on experience and case study to be able to bridge real-world problems with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.
You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll understand the financial and operational implications of data-driven solutions you've discovered.
Our design and innovation management degree focuses on the intersection of design and business, bringing together analytic and creative problem-solving skills. You'll focus on how design can be integrated into an organization from a management and strategic perspective and learn the value that design and innovation can bring to an organization.
Our interior design program explores how spaces look, feel and function. Using a human-centered approach, students learn how the design of the built environment impacts our productivity, health and emotions. We prepare critical thinkers who can work both independently and as effective members of design teams.
You’ll graduate with a solid business foundation in merchandising topics including global sourcing, consumer behavior, retail merchandise planning and others. And, you're learning with the best — our program is ranked No. 12 in the nation, and No. 1 on the west coast for fashion merchandising by fashion-schools.org.
Ways to Attend
We offer class in the modalities that work for you and your schedule.
Attend in-person in Corvallis and attend your classes in Austin Hall, one of the crown jewels of the OSU campus.
Study through Ecampus online an make your degree as convient as you need it to be.
Request More Information
Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.
A New Era for Student-Athletes
Colleen Bee, associate professor of marketing and head of the School of Marketing, Analytics, and Design, is renowned for her sports business expertise and can mentor you on research related to sports marketing, consumer behavior and social influence.
Bee’s research has been followed by Forbes, The Wall Street Journal, U.S. News & World Report and the Huffington Post. Her expertise in sports marketing was recently called upon by state and university policymakers to prepare for changes that would allow Oregon State University's student-athletes to begin to profit from their names, images and likenesses (NIL) as that law hit the books in the state of Oregon.
