Wine Business Management
The MBA program in Wine Business Management combines advanced business management principles with knowledge of wine production.
Overview
The MBA program in Wine Business Management combines advanced business management principles with knowledge of wine production, offering a comprehensive education for those aspiring to lead in the wine industry.
Students explore topics such as vineyard management, winemaking processes and appreciation, global wine markets, and marketing strategies. The curriculum is designed to equip graduates with the skills needed to manage wineries, develop wine brands, and navigate the complexities of the global wine industry.
Students will learn from experts to gain practical experience and insights into sustainable viticulture practices, innovative enology techniques, and the economic aspects of wine production and distribution. This unique blend of business acumen and industry knowledge prepares students for successful careers in wine business management.
What You’ll Learn
Business Management Skills: Viticulture and enology, while rooted in agriculture and science, also require strong business acumen to create viable products.
Industry Demand: Our MBA in Wine Business Management prepares individuals to navigate the complex and competitive landscape of the wine industry and stay ahead of market trends in regional, national, and global markets.
Entrepreneurship: The required and elective coursework provides the necessary tools to develop business plans, secure funding, and manage all aspects of their ventures effectively.
Global Perspective: Gain insight into international markets, trade regulations, and cultural considerations, for careers in domestic and international settings.
Value Chain Management: From grape cultivation to wine distribution, the wine industry involves various stages of the value chain. MBA coursework covers topics such as supply chain management, logistics, and distribution channels, helping students understand how each stage contributes to the overall success of the business.
Sustainability and Innovation: Explore topics such as environmental stewardship, renewable energy, and technological advancements in wine production, preparing graduates to address these challenges and drive positive change within the industry.
Program Stats
Job placement rate for graduates of the OSU MBA graduate program
ranked Oregon business program
Industry insiders on our advising council
Learning Outcomes
Design new vineyard acreage for a commercial winery through the vineyard portfolio.
Communicate essential elements of wine appreciation including proper pairings, service, and flavor and aroma variations due to styles, geographies, and terroir.
Evaluate wine aging and finishing operations related to grape varieties and barrels/tanks.
View full list of MBA Learning Outcomes
Ways to Attend
Study through Ecampus online an make your degree as convient as you need it to be.
A mix of in-person classes in Portland and online classes you can take anywhere.
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Flexible Program Leads to Career Milestones
Alan Hansen completed his MBA in organizational leadership, part-time, piece by piece, taking both online and hybrid classes and enjoying each one.
The Bend, Oregon, resident also gave himself "promotions" during the years he worked on his degree -- with moves to new jobs within Bend's vibrant economic environment. One as a director of project management at the iconic Deschutes Brewery, and then another as Onboard Dynamics' director of project engineering.
Once a startup funded by U.S. Department of Energy's Advanced Research Projects Agency, Onboard Dynamics is a mobile, scalable, affordable technology platform producing energy from natural gas compression technology. Hansen’s trust in the quality of the Oregon State MBA served him well.
Student Stories
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